Monday, March 12, 2012

Beyond Macro.....

Everyone here remembers the first time our client sent us this product. We opened the box and actually called them back to ask them where the product was. After being told to look a little harder we found something similar to what you see below.


These fuses are used in cell phones and other small electronics. This grab shot was taken with a macro lens and cropped in. We have another specialized piece of equipment to see these guys which can be as small as a flake of pepper. Don't attempt to walk around with these on!



With these glasses we can arrange the product in rows if need be but we decided to take it a step further. We introduced items to show the scale of the product and glam it up a bit. Check these images out. There is no enlargement of the image, selective sharpening, or cropping in post. These are the shots as we see them in camera.

Often times they want to see the product number which is laser inscribed or stamped onto the fuse when it is made. Our macro setup allows us to get in close enough to read the product designation and then some!

Have A Good One,

Everyone at Pictureboy