of our latest projects with everyone.
A chance encounter lead to us working with Midas and it's agency
lead by Gary Alfredson this past summer/fall. What they were looking for was to create a series of visuals to separate themselves from their competition as well as create a catalog of images they could use throughout their shops on signage, in their literature, etc.
After several design meetings we pitched shooting the talent, which consisted of both models and real Midas employees, on a background. The next step would be to comp those shots with real Midas shop backgrounds we would shoot over the course of a few days. This would allow them to mix and match images in several different scenarios if need be.
Following two days of shooting in studio and another two at Midas locations we had our images. Here are some of the shots from the various days along with the composites we put together ourselves here in post.
Below is our last shot on the final day with our group of creatives. Thanks again to everyone at Midas and Gary for letting us show what we can do!
Everyone at Pictureboy
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